The entire brand identity has been developed based on Bankinter's needs to create a banking service for young people with a fresh, digitally native, and attractive identity.
Turfu comes from the word Futur in verlan, a slang of French popular among young people in which syllables are rearranged to form new words. This brand is vibrant, with strong colors that create contrasts, a solid identity with a well-developed message and tone of voice, and a contemporary style supported by a creative direction based on illustration and innovative images.
Turfu Bank is the bank of the future.